HEC Conference

Join us for the 93rd Annual Hotel Ezra Cornell!
March 15-18, 2018

HEC 93 Logo

Register today and be the first to experience this new phase in our history.

For a front-row seat to everything HEC has to offer, reserve a room in the Statler Hotel today! The HEC 93 room block closes on February 22.

A Sense of Place

Explore the Experience Era

This year, HEC will delve into the changing landscape of guest expectations. In a time of ever-advancing technology and increased emphasis on experiences, achieving competitive advantage means delivering not only quality service but also unique, memorable moments. This year's program will explore the shift from an age of information to an era of experience by finding what connects guests to the strong identity, character, and authenticity of a place.

Leading this conversation as a keynote speaker will be Mr. Will Guidara '01, co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad Restaurant, and Made Nice.