The School of Hotel Administration (SHA) has developed this collection of resources—including webinars, peer-reviewed research articles, faculty-authored opinion pieces, and more—to equip all sectors of the hospitality industry with tools and guidance as its leaders continue to navigate the unprecedented impacts of the COVID-19 pandemic.
SHA is offering a series of open webinars and panels with faculty and in partnership with industry advisory board members from our centers and institutes. In addition to those events listed below, please review our comprehensive list—new webinars are being added daily.
Hospitality Marketing: Adjusting Your Approach and Messaging in the Face of COVID-19
Wednesday, July 8, 2020, 9:00 a.m. EDT
In this panel discussion, three hospitality marketing professionals from the U.S., Europe, and Asia will discuss their marketing efforts and how they are adjusting to the new realities in their regions. During the Q&A, ask these industry leaders your own questions directly on how best to optimize marketing and communications. Organized by Translations.com, a Center for Hospitality Research Corporate Advisory Board Member company.
Look for these upcoming webinars!
Registration for the following events will be available soon. Click here to check if registration has opened. Titles subject to change. All times EDT.”
Building Guest Confidence: Making Hospitality Healthy
Featuring David Sherwyn
Date: Monday, July 20, 2020
Time: 11:00 AM
Recovery by the Numbers: A Discussion about the Lodging Industry Recovery and Outcomes with the Industry Experts
Featuring Linda Canina
Re-Opening Food & Beverage After COVID-19: Lessons from Asia
Featuring Lily Jan
Transactions Post-COVID: Part 2
Featuring Crocker Liu
European Hotel Re-openings, Recovery and Investment Landscape
Featuring Linda Canina
How is COVID-19 impacting the hospitality industry? SHA faculty are experts across various hospitality sectors including restaurants, hotels, revenue and finance, cruises, communication, labor and employment relations, and property ownership, operations, and management. For media inquiries, contact Sarah Magnus-Sharpe, 607.254.7109.
Dean Kate Walsh says that investment in new cleanliness protocols, born from the pandemic, is a cost that hotels will take on because they have to.
Associate Professor Robert J. Kwortnik describes the great lengths hotels are taking to ensure sanitization and guest safety.
Lecturer Douglas Miller says that, for many restaurants, focusing on delivery during the onset of COVID-19 was the only way to stay in business.
Below is a curated list of research and reports from SHA faculty and other hospitality industry contributors to help you navigate the COVID-19 crisis. In addition to the documents listed below, you can find a comprehensive list of COVID-19 resources for hospitality companies assembled by CIHLER and advisory board member When Labs.
Explore SHA’s centers and institutes for more resources and direct contact information. Our centers and institutes serve as SHA’s hub for industry connections and research. To reach SHA faculty directly for consultations or advice, you can find them in the school’s directory, listed by subject-matter expertise.