Hospitality industry
Insights & tools
Open events, thought leadership, and industry news related to the COVID-19 pandemic
The School of Hotel Administration (SHA) has developed this collection of resources—including webinars, peer-reviewed research articles, faculty-authored opinion pieces, and more—to equip all sectors of the hospitality industry with tools and guidance as its leaders continue to navigate the unprecedented impacts of the COVID-19 pandemic.
Join us:
Online Events
Join faculty, alumni, and industry experts online for a series of webinars and panel discussions
SHA is offering a series of open webinars and panels with faculty and in partnership with industry advisory board members from our centers and institutes. In addition to those events listed below, please review our comprehensive list—new webinars are being added daily.
Featured events hosted by SHA and Cornell University
Featured faculty:
Ed McLaughlin
The Business of Food: Supply Chain Disruption and Innovation
Friday, April 23, 12 p.m. EDT
This panel of food industry leaders from the Cornell community will cover these topics and more as they relate to recent changes in the food supply chain and the future of this industry.
Featured faculty:
Helen Chun
What Keeps Us Coming Back – How to Build Consumer Loyalty
Tuesday, April 27, 2021, 1pm EDT
This webinar will take a deeper look at emerging customer loyalty trends and modernizations occurring in the hospitality and travel sectors. Four innovators at the forefront of customer loyalty will discuss challenges and opportunities, spotlight consumer psychology and data/personalization as the main drivers of change, and provide diverse perspectives on and approaches to building loyalty.
Look for these upcoming webinars!
Registration for the following events will be available soon. Click here to check if registration has opened. Titles subject to change. All times ET.
Vaccination Requirements
Date: May 4, 2021
Time: 1 p.m.-2 p.m.
Digital Marketing for Restaurants
Date: May 25, 2021
Time: 1 p.m.-2 p.m.
Power of Intelligent Data Stitching: Personalizing The Customer Journey
Date: May, 27, 2021
1 p.m. – 2 p.m.
Social Listening to Create Bespoke Customer Experiences
Date: June 2, 2021
1:30 p.m. – 2:30 p.m.
The Return of Group Travel
Date: TBD
Employee Experience in a Post- COVID World
Date: TBD
Building Sustainable, Automated Hotels from the Ground Up
Date: TBD
Women in Hospitality Leadership
Date: TBD
Missed us live? Recorded livestreams are available below.
How is COVID-19 impacting the hospitality industry? SHA faculty are experts across various hospitality sectors including restaurants, hotels, revenue and finance, cruises, communication, labor and employment relations, and property ownership, operations, and management. For media inquiries, contact Sarah Magnus-Sharpe, 607.254.7109.
Is This the End of Tipping?
The pandemic is pushing the restaurant industry to consider a no-tip approach. “If you’re going to rebuild, let’s rebuild on a sounder model," Professor Michael Lynn tells The New York Times.
‘I even miss the airline delays:’ Meet the business travelers who can’t wait to get back on the road
“We really have no idea what business travel is going to look like and at what level it will come back," Professor Chris Anderson tells the Washington Post.
Empty hotel rooms have become private dining rooms and office spaces
Steven Carvell, professor of finance and director of the Center for Real Estate and Finance, discusses how hotels have become flexible amid the pandemic.
Below is a curated list of research and reports from SHA faculty and other hospitality industry contributors to help you navigate the COVID-19 crisis. In addition to the documents listed below, you can find a comprehensive list of COVID-19 resources for hospitality companies assembled by CIHLER and advisory board member When Labs.
Additional information
Explore SHA’s centers and institutes for more resources and direct contact information. Our centers and institutes serve as SHA’s hub for industry connections and research. To reach SHA faculty directly for consultations or advice, you can find them in the school’s directory, listed by subject-matter expertise.