Heeyon Kim

Heeyon Kim

  • Assistant Professor

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Faculty Expertise

  • Management
  • Strategy
  • Hospitality and Services Design, Management and Operations


Cornell Peter and Stephanie Nolan School of Hotel Administration


Cornell Directory Entry


Heeyon Kim is an assistant professor of strategy at the Cornell Peter and Stephanie Nolan School of Hotel Administration and a management and organization area faculty member in the Cornell SC Johnson College of Business. Prior to her appointment in 2018, she was on the faculty at NUS Business School at the National University of Singapore. She received her PhD in strategy from the Ross School of Business at the University of Michigan.

Kim's research bridges strategy, organizational theory, and international business and explores how social evaluations of firms, such as social status, reputation, stigma and market identity, affect their behavior and performance. She particularly focuses on creative industries including feature films, fashion, and music but has also examined other contexts involving innovation. Kim's work has been published in journals such as the Academy of Management Journal, Organization Science, Strategic Management Journal and by Oxford University Press and Cambridge University Press.

Recent Courses

  • HADM 7144 - Competitive Strategies for the Hospitality Industry

Academic Degrees

  • PhD Ross School of Business, University of Michigan, 2014
  • MS Seoul National University, 2008
  • BBA Seoul National University, 2006