Advisory Board

Mark Lomanno is a Partner and Senior Advisor for Kalibri Labs, a hospitality data analytics company that focuses on helping hotels improve profit contribution by evaluating performance based on revenue net of customer acquisition costs. In addition, he advises several start-up and investment companies in the hospitality and data space, including Duetto Research, Aspire Marketing, Venturism and FireLight Camps, where he also sits on the Board of Directors. In that role he takes an active role in helping to shape the respective company’s strategic direction, creating and enhancing new research solutions and building relationships with hospitality brands, owners and operators.

Mark is the former President and CEO of Smith Travel Research (STR). Under his fifteen years of leadership, the company grew from a US firm to the most respected name in global hotel benchmarking. While at STR, Mark co-authored the 2012 Distribution Channel Analysis: A Guide for Hotels with Cindy Estis Green.

Mark serves on the advisory board of the Center for Hospitality Research at Cornell University and University of Delaware’s school of Hotel, Restaurant and Institutional management, is an active member in the Hotel Development Council of the Urban Land Institute and is a named Conti Professor at Pennsylvania State University. Mark also serves on the advisory board of The School of Tourism & Hospitality Management at Temple University, where he teaches a graduate level course “New Media and Distribution.” Mark holds a MS in Marketing from LaSalle University and an MBA from Temple University.

Mark is an avid runner and Philadelphia Eagles fan. Mark’s favorite quote: “Well done is always more important than well said” – unknown

SHA affiliations:

Center for Hospitality Research Advisory Board