"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more
Endowment Giving Opportunities
You or your firm can help us develop and share information to boost the industry’s performance and expand student knowledge.
Our corporate members support our researchers and provide advice on our research agenda.
Reports and publications presenting key findings from our research studies.
Chekitan Dev’s co-authored case examines options for expansion of a luxury resort. Learn more about the challenge and see how the industry responded.
Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.
SHA Professor Linda Canina says hotel gift card and added-value promotions are win-win for would-be travelers and the hospitality industry alike.
June 15, 2020
Hotels bet on staycations to survive Covid-19
“Everyone saw a huge bounce, which was great…The holiday just solidified for us that when people have the opportunity, they will still travel close by.” -Michelle Woodley ’89, President, Preferred Hotels and Resorts
May 21, 2020
Wyndham Rewards Extends Partnership with Caesars Rewards, Offers Exclusive Perks through 2021
“As the travel landscape continues to evolve, it’s more important than ever that we continue to connect our members.” –Eliot Hamlisch, EVP of loyalty & revenue optimization, Wyndham Hotels & Resorts
May 18, 2020
HotelPlanner CEO on travel trends as states reopen
“We are not seeing flight travel but we are seeing drive travel. It’s going to be the summer of staycation.” -Tim Hentschel ’01, CEO of HotelPlanner