The Center for Hospitality Research was created in 1992 for the purpose of expanding both the quality and volume of research supporting the hospitality industry and its related service industries.
"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more
Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.
Preparing for the Return of Business Meetings, Conferences and Travel: Is High-Tech the New High-Touch?
Industry experts share insight with Professor Chekitan Dev in a panel discussion on how best to prepare for the return of business travel.
The Importance of Social Listening: Using Technology to Provide Personalized and Customer-Centric Service
A virtual keynote to explore how hospitality companies can leverage social listening to deliver personalized guest experiences
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Endowment Giving Opportunities
You or your firm can help us develop and share information to boost the industry’s performance and expand student knowledge.
Our corporate members support our researchers and provide advice on our research agenda.
Reports and publications presenting key findings from our research studies.
June 15, 2021
PwC to Spend $12 Billion on Hiring, Expanding Expertise in AI, Cybersecurity
CHR boardmember company PricewaterhouseCoopers plans to bet big on technology.
June 4, 2021
PwC: Bring your shades, the future looks bright for the travel sector
Featuring Scott D. Berman ’84, P ’17 & ’21, Principal and US Hospitality Industry Leader, PWC
Welcome New CHR Board Member!
Joanna Todd leads the global Accommodation and Lodging industry strategy for Amazon Web Services (AWS), and is charged with supporting customers as they accelerate cloud adoption.