"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more
Endowment Giving Opportunities
You or your firm can help us develop and share information to boost the industry’s performance and expand student knowledge.
Our corporate members support our researchers and provide advice on our research agenda.
Reports and publications presenting key findings from our research studies.
Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?
Industry leaders discuss challenges and opportunities facing the hospitality industry in a post-pandemic world.
September 29, 2020
Wyndham Revs Up Consumer Cards And Debuts New Business Card
“This card really was designed with the road warriors and road trippers in mind,” -Eliot Hamlisch, EVP, Wyndham Loyalty and Revenue Optimization
The CHR welcomes new advisory board member, David Oppenheim!
David joined IHG in August 2020 as SVP, Global Insights, Analytics, and Data. Most recently, David headed sales and distribution for Alaska Airlines. Before that, he held various roles in loyalty, revenue analytics, and sales at United Airlines.
Give a warm welcome to new CHR member, Joy Butler!
Joy is SVP and global business unit owner (Lodging) at FreedomPay. Joy started with the company in February and is responsible for building out the Multi-Merchant Network, the industry’s first integrated, cross-merchant independent network that reduces friction in real-time redemption of loyalty points.