The Center for Hospitality Research was created in 1992 for the purpose of expanding both the quality and volume of research supporting the hospitality industry and its related service industries.
"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry.
To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..."
Read more
COVID-19 insights and tools for the hospitality industry
The School of Hotel Administration has developed a collection of resources to equip all sectors of the hospitality industry with tools and guidance as its leaders continue to navigate the unprecedented impacts of the COVID-19 pandemic.
Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.
“Everyone saw a huge bounce, which was great…The holiday just solidified for us that when people have the opportunity, they will still travel close by.” -Michelle Woodley ’89, President, Preferred Hotels and Resorts
Wyndham Rewards Extends Partnership with Caesars Rewards, Offers Exclusive Perks through 2021
“As the travel landscape continues to evolve, it’s more important than ever that we continue to connect our members.” –Eliot Hamlisch, EVP of loyalty & revenue optimization, Wyndham Hotels & Resorts
