The Center for Hospitality Research was created in 1992 for the purpose of expanding both the quality and volume of research supporting the hospitality industry and its related service industries.

Director's Welcome

Linda Canina

"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more

COVID-19 insights and tools for the hospitality industry

The School of Hotel Administration has developed a collection of resources to equip all sectors of the hospitality industry with tools and guidance as its leaders continue to navigate the unprecedented impacts of the COVID-19 pandemic.

Endowment Giving Opportunities

You or your firm can help us develop and share information to boost the industry’s performance and expand student knowledge.

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Our corporate members support our researchers and provide advice on our research agenda.

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Industry Intelligence

Reports and publications presenting key findings from our research studies.

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News & Features from CHR

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June 23, 2020

Research Recap: The relationship satisfaction factor in successful brand-hotel partnerships

Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.

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May 7, 2020

Hotels roll out new initiatives designed to boost reservations and cash flow

SHA Professor Linda Canina says hotel gift card and added-value promotions are win-win for would-be travelers and the hospitality industry alike.

Proprietor consults hospitality industry resource hub
April 3, 2020

SHA launches hospitality industry resource hub

The COVID-19 resource hub compiles expert information, tools, and guidance from the school's faculty and its partners in the hospitality industry.

Members in the News

June 15, 2020

Hotels bet on staycations to survive Covid-19

 “Everyone saw a huge bounce, which was great…The holiday just solidified for us that when people have the opportunity, they will still travel close by” -Michelle Woodley ’89, President, Preferred Hotels and Resorts

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May 21, 2020

Wyndham Rewards Extends Partnership with Caesars Rewards, Offers Exclusive Perks through 2021

“As the travel landscape continues to evolve, it’s more important than ever that we continue to connect our members” –Eliot Hamlisch, EVP of loyalty & revenue optimization, Wyndham Hotels & Resorts

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May 18, 2020

HotelPlanner CEO on travel trends as states reopen

Tim Hentschel ’01, CEO of HotelPlanner, spoke with Yahoo Finance about how the tourism and travel industry is doing amid coronavirus, and the new data surrounding the states that are re-opening.

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CHR Events

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