The Center for Hospitality Research was created in 1992 for the purpose of expanding both the quality and volume of research supporting the hospitality industry and its related service industries.
"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more
News & Features from CHR
Case Study: Hotel Il San Pietro di Positano
A case study coauthored by Professor Chekitan Dev centers on how the independent Italian hotel can leverage brand strengths to remain competitive.
Analyzing Data to Meet Customers’ Expectations
Industry leaders discussed applying analytics to the hospitality industry in a roundtable discussion hosted by the Center for Hospitality Research.
Center for Hospitality Research Celebrates 30 Years
Take a look back at what the Center for Hospitality Research has achieved over the last year in the center’s Annual Report FY 2021-2022.
Endowment Giving Opportunities
You or your firm can help us develop and share information to boost the industry’s performance and expand student knowledge.
Our corporate members support our researchers and provide advice on our research agenda.
Reports and publications presenting key findings from our research studies.
Members in the News
March 2, 2022
HSMAI’s Top 25 Extraordinary Minds of 2021: Kelly McGuire, Principal, Travel & Hospitality, ZS
Kelly McGuire, MMH ’01, PhD ’07, Managing Principal Hospitality, ZS
Welcome New CHR Board Member!
Ashli Johnson brings nearly 20 years of leadership, consulting, and academic experience with top hospitality brands to her new role.
November 23, 2021
CDO Magazine Announces Its 2021 List of Top Data Executives from the Leisure and Travel Industry
Featuring Jess Petitt ’05, Senior Vice President, Commercial Strategy, Insights & Analytics, Hilton