Industry Relevance Awards

The Industry Relevance Award is given to the authors of a report or a tool that has had the greatest impact on the hospitality industry over the previous year.

The recipients of this award are selected by a vote of CHR Advisory Board members.

Winning report for 2019

Customer Satisfaction through Service Excellence: The Importance of Focused Training (Elizabeth Martyn; Chris K. Anderson)

Past winners

2018

• Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction (Alexandra Bruns-Smith; Vanessa Choy; Howard Chong, PhD; Rohit Verma, PhD)

2017

• What Guests Really Think of Your Hotel: Text Analytics of Online Customer Reviews (Hyun Jeong “Spring” Han; Shawn Mankad; Nagesh Gavirneni; and Rohit Verma, PhD)

2016

• Hotel Brand Conversions: What Works and What Doesn’t (Chekitan Dev, PhD)
• The Mobile Revolution Is Here: Are You Ready? (Heather Linton and Robert J. Kwortnik, PhD)

2015

• Assessing the Benefits of Reward Programs: A Recommended Approach and Case Study from the Lodging Industry (Clay Voorhees, PhD; Michael McCall, PhD; and Bill Carroll, PhD)

2014

• Successful Tactics for Surviving an Economic Downturn: Results from an International Study(Sheryl E. Kimes, PhD)
• Hotel Guests’ Reactions to Guest Room Sustainability Initiatives (Alex M. Susskind, PhD and Rohit Verma, PhD)

2013

• The Impact of Social Media on Lodging Performance (Chris Anderson, PhD)
• Optimizing Hotel Pricing: A New Approach to Hotel Reservations (Peng Liu, PhD)

2012

• Customer Loyalty: A New Look at the Benefits of Improving Segmentation Efforts with Rewards Programs (Clay Voorhees; PhD, Michael McCall, PhD; and Roger Calantone, PhD)
• The Future of Hotel Revenue Management (Sheryl E. Kimes, PhD)

2011

• How Travelers Use Online and Social Media Channels to Make Hotel-choice Decisions (Laura McCarthy; Debra Stock; and Rohit Verma, PhD)
• Building Customer Loyalty: Ten Principles for Designing an Effective Customer Reward Program(Michael McCall, PhD; Clay Voorhees, PhD; and Roger Calantone, PhD)

2010

• Competitive Hotel Pricing in Uncertain Times (Cathy A. Enz, PhD; Linda Canina, PhD; and Mark Lomanno)
• Hotel Revenue Management in an Economic Downturn: Results from an International Study(Sheryl E. Kimes, PhD)

2009

• Unlocking the Secrets of Customers’ Choices (Rohit Verma, PhD)
• Setting Room Rates on Priceline: How to Optimize Expected Hotel Revenue (Chris Anderson, PhD)

2008

• Why Discounting Still Doesn’t Work: A Hotel Pricing Update (Linda Canina, PhD and Cathy A. Enz, PhD)
• The Costs of Employee Turnover: When the Devil Is in the Details (Timothy R. Hinkin, PhD and J. Bruce Tracey, PhD)

2007

• An Examination of Revenue Management in Relation to Hotels’ Pricing Strategies (Cathy A. Enz, PhD and Linda Canina, PhD)
• Retaining Management Talent: What Hospitality Professionals Want From Their Jobs (Masako Taylor and Kate Walsh, PhD)

2006

• Why Discounting Doesn’t Work: The Dynamics of Rising Occupancy & Falling Revenue Among Competitors (Cathy A. Enz, PhD; Linda Canina, PhD; and Mark Lomanno of Smith Travel Research)
• Hospitality Valuation Software (Stephen Rushmore of HVS, and Jan deRoos, PhD)