CHR Research

Focused on the Industry

The Center for Hospitality Research offers a wide variety of accessible reports aimed at providing specific approaches for addressing industry issues. The reports are written by faculty researchers at the Cornell Peter and Stephanie Nolan School of Hotel Administration and elsewhere, with a goal of answering specific questions facing the industry. Based on their direct contact with industry leaders, CHR experts explain the implications of their studies for the reader’s benefit. All CHR reports are offered at no charge as a service to the industry.

Full Catalogue of CHR Reports

The full catalogue and a searchable database of nearly two decades of CHR reports, including industry tools and roundtable highlights, can be found in the CHR section of Cornell’s eCommons.


Submit a Manuscript

To submit a manuscript for publication, click the button below and select “Centers and Institutes, Hospitality Publications” from the publication list dropdown menu.

All submitted manuscripts must meet the submission guidelines outlined below. Manuscripts that do not meet formatting and content standards will not be accepted. Authors are strongly encouraged to engage an outside copy editor for assistance prior to submission.

Submit a Manuscript

Most Recent Publications

Below is a list of our most recent publications, as well as important industry publications. To read the full reports, click the link at the bottom of each summary.


Check Please! How Restaurant, Retail and Hospitality Businesses are Managing Cybersecurity Risks

by FreedomPay and Center for Hospitality Research (CHR), Cornell University

This report illustrates the challenges, opinions and actions merchants of all sizes are facing and how cybersecurity is being tackled and prioritized as the world shrinks, and hackers and consumers become savvier.

Read more about cybersecurity


Social Listening to Create Bespoke Customer Experiences: Best Practices for Hospitality Operators

by Kathryn LaTour and Ana Brant

Social listening involves using the information customers post publicly to better personalize their experience.  In this paper the process Luxury Hotel Company X embarked on to harness social media postings to better manage their experience in real-time is described.

Read more about social listening


Hotel Sustainability Benchmarking Index 2021: Carbon, Energy, and Water

by Eric Ricaurte and Rehmaashini Jagarajan

The annual Cornell Hotel Sustainability Benchmarking study, published for the eighth consecutive year, finds a general reduction in energy and water usage among the participating hotels over the past three years (2017 -2019).

Read more about this benchmarking study


Finding the Balance Between Driving Revenue & Managing Costs

by Ira Vouk

CHR hosted a virtual roundtable called Finding the Balance Between Driving Revenue & Managing Costs challenging the industry’s long standing practice of managing top line room revenues.

Read more about this roundtable


Establishing the road to a global consumer recovery in the era of COVID-19

Deloitte State of the Consumer Tracker; Deloitte Insights

To better understand changing consumer sentiment and behavior in relation to COVID-19, check back each month to play with this interactive dashboard.

Read more about global consumer recovery


Keen but cautious - US leisure travel in the second summer of COVID-19

by Peter Caputo, Anthony J. Jackson, Ramya Murali, Maggie Rauch; Deloitte Insights

Survey data reveals that after more than a year of living with the threat of a deadly virus, the US traveler is upbeat, yet cautious about summer travel in 2021.

Read more about US leisure travel


Second Quarter 2021: Are We There Yet?

by Crocker Liu; Adam Nowak, Robert White Jr.

Looking toward the next quarter, our leading indicators of hotel price performance indicates that positive price momentum should continue to exist for both large and small hotels.

Read more about hotel prices rebounding


Gender Diversity and Inclusion Report

By Aptamind & World Tourism Forum Lucerne

This report highlights the glaring gaps in the travel and tourism sector especially in the C-suite and executive roles and also highlights what leaders can do to deliver on gender diversity.

Read more about gender diversity and inclusion


Consumer Perceptions of Restaurant Delivery Fees

By Sheryl Kimes and Chaoqun Chen

As a substantial number of restaurants have implemented pickup and delivery as a large part of their business, restaurant operators must consider customers’ reactions to the structure of pickup and delivery charges.

Read more about restaurant pickup and delivery


Sustainability in the Era of COVID-19

By Aaron Adalja and Jeanne Varney

The 11th annual Center for Hospitality Research Sustainability Roundtable took on a distinctively different format, a virtual webinar format.

Read more about the sustainability roundtable


Customer Engagement: The Key to Long-term Loyalty and Impact

By Christopher Anderson and Saram Han

In a series of studies using data from a well-known hotel chain and a customer feedback software company, we illustrate the long-term impacts of guest engagement.

Read more about customer engagement


A Glimmer of Hope Amidst a Hemorrhage

By Crocker Liu, Adam Nowak, and Robert White Jr

Prices of hotels along the east coast continue to drop, although the rate of decline has moderated. Hotels on the west coast enjoyed positive price momentum, both on a quarter-over-quarter or year-over-year basis.

Read report number 37 of the index series


Is It Time for Bottom Fishing?

By Crocker Liu, Adam Nowak, and Robert White Jr

The prices of hotels in all regions continue to hemorrhage, with hotels in the Middle Atlantic and South Atlantic regions particularly hard hit.

Read report number 36 of the index series


Center for Hospitality Research Annual Reports

By the staff of the Center for Hospitality Research at Cornell’s Nolan School

2019-2020 Year in Review. Despite this year’s challenges, CHR has accomplished a great deal thanks to the hard work of our dedicated staff and the generous support of our advisory board members. We invite you to look back at our events and achievements.

Read more about CHR's annual report


Hotel Sustainability Benchmarking Index 2020: Carbon, Energy, and Water

By Eric Ricaurte and Rehmaashini Jagarajan

The seventh annual Cornell Hotel Sustainability Benchmarking study includes data from considerably more hotels than last year. While the bulk of the data still come from hotels in the United States, the study also recorded a greater international participation, with 55 nations and 20 international hotel chains represented.

Read more about hotel sustainability


Case Study: Building a Heritage Hospitality Brand with Neemrana Hotels

By Chekitan Dev and Laure Stroock

Step into the shoes of Aman Nath, founder and co-chairman of Neemrana Hotels, one of the most successful heritage hospitality brands in India. Since the company began operating in 1993, the Indian hospitality industry has changed dramatically—notably, the luxury/upper upscale segment has become more crowded with domestic and foreign brands, and there’s a growing demand for experiential travel to destinations off the beaten path. Along with CEO, Sonavi Kaicker, Aman will need to position the company to capitalize on these changes to the market, so the Neemrana Hotels can survive and thrive.

Click here to see solutions sent in by alumni, students, and hospitality experts.

Read the full case


Pre- and Post-COVID Travel Preferences

By Linda Canina and Nicole McQuiddy-Davis

COVID-19 has disrupted travel and the hospitality industry like no other historical event. As travel slowly resumes in the US under strict government guidelines, our survey results suggest that travel-related businesses like hotels are now serving a more cautious guest who appreciates mask wearing, social distancing, and increased cleaning.

Read more about travel survey results


Managing a Wine Cellar Using a Spreadsheet

By Gary Thompson

This report describes the many spreadsheet-based analyses in this tool that can assist an individual, restaurant, or bar in managing a wine cellar.The Wine Cellar Management Tool Version 4, which is available at no charge from The Center for Hospitality Research at Cornell University, does not require actual knowledge of how to construct a spreadsheet. It does require diligent data entry regarding wine purchases and withdrawals.

Read more about this wine cellar tool


Duty of Care Benchmarking Tool

By Cathy Enz and Gary Thompson

For any organization, “Duty of Care” is the obligation to avoid or diminish any reasonably foreseen harm to customers and employees resulting from exposure to the coronavirus that causes COVID-19. Formalizing rules, procedures, standards, processes, and guidelines serve as a compliment to managerial oversight and help companies run smoothly with improved efficiency and coherence in Duty of Care activities.

Read more about the duty of care


Crowdfunding for Hospitality Ventures

by Elena Belavina

This research brief provides guidance for entrepreneurs on the benefits and effective use of crowdfunding for hospitality ventures

Read more about crowdfunding for hospitality ventures


Disaster Recovery Priority Ranking Tool

by Cathy Enz and Gary Thompson

The Disaster Recovery Priority Ranking tool is a spreadsheet-based decision-making tool designed to help managers apply a set of evaluation criteria to a variety of recovery-focused strategic initiatives.

Read more about this disaster recovery priority ranking tool

Beach Enclave

Cornell Hospitality Case Study Challenge: Creating a Luxury Villa Resort Brand

Imagine you’re the CEO of Beach Enclave, a company that operates a luxury resort on Turks and Caicos Islands. You’ve just purchased three acres of beachfront property to expand your resort. With three possible choices of how to proceed, how do you ensure your decision makes sense financially and aligns with your existing branding strategy?

This is the scenario co-authors Chekitan Dev, professor of marketing at the Nolan School, and Laure Stroock, research associate, propose in their new case study challenge: “Beach Enclave Turks & Caicos: Creating a Luxury Villa Resort Brand.”

Click here to see solutions sent in by students, alumni, and hospitality experts.

Read the full case


Do Dual-Branded Hotels Outperform Single-Branded Hotels?

By Chekitan Dev and Eva Steiner

Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottom-line results).

Read more about dual-branding


Equipment Purchases: Putting a Number on It

by Pamela C. Moulton and Yifei Mao

When hospitality managers price out potential new or replacement equipment, they generally can choose among several different models that could do the job. Sometimes a particular model is a standout, but more often the comparison involves each model’s up-front costs, ongoing running costs, and expected useful life, as well as each machine’s specific features. However, […]

Read more about equipment Purchases