Case Study: Building a Heritage Hospitality Brand with Neemrana Hotels
By Chekitan Dev and Laure Stroock
Step into the shoes of Aman Nath, founder and co-chairman of Neemrana Hotels, one of the most successful heritage hospitality brands in India. Since the company began operating in 1993, the Indian hospitality industry has changed dramatically—notably, the luxury/upper upscale segment has become more crowded with domestic and foreign brands, and there’s a growing demand for experiential travel to destinations off the beaten path. Along with CEO, Sonavi Kaicker, Aman will need to position the company to capitalize on these changes to the market, so the Neemrana Hotels can survive and thrive.
Read the full case and decide if and/or how Neemrana Hotels should:
- Redefine its brand architecture
- Broaden its brand focus
- Expand its brand position