Selected Current Projects

k031621_card

Hospitality Ideas Community

In March 2021, Medallia, in collaboration with the Center for Hospitality Research, launched an online hospitality community to crowdsource ideas with impact. With the COVID-19 pandemic hitting travel and the hospitality industry especially hard, the community was conceived as a place for hospitality thought leaders – from industry professionals to SHA professors and alumni – to support each other with innovative ideas and solutions to the industry’s most pressing issues and challenges.

Since its launch, the community grew quickly to 276 members, who, together, came up with 24 original ideas to the three challenges below. Click each challenge’s title to read a summary of the ideas generated in response by the community members:

k031021_card

Digital Transformation

FreedomPay, in collaboration with J.P. Morgan, conducted a study about digital transportation in the retail and hospitality sectors. The CHR assisted in recruiting C-Suites professionals and other senior decision-makers in the hospitality industry to provide anonymous and aggregated feedback on investment in and implementation of new technology to support the collection of customer-derived data collection.

As of June 9, the results are in. Featuring data captured before and during the pandemic, and an introduction by Professor Linda Canina, the Dr. Michael Dang Director of the Center for Hospitality Research, this white paper provides a unique snapshot of hospitality leaders’ shifting attitudes toward technology investment, along with insights on ROI, driving loyalty, strategic partnerships, the return of demand, and much more.

[ANNUAL EVENT TITLE]

COVID-19 Working Groups

Two working groups of CHR advisory board members and industry experts are collaborating to produce COVID-19 thought leadership in the form of research reports focusing on short-term insights and long-term recovery scenarios for the hospitality industry.

lukas-blazek-mcsdtbwxuzu-unspl(2)

Industry Pulse Surveys

CHR is creating surveys to take the pulse of the hospitality industry and to gain and share insight on future travel preferences and the kinds of data industry leaders are using to inform their decision-making.

gettysgroup

Hotel of Tomorrow Initiative 

Created by The Gettys Group, the Hotel of Tomorrow Initiative brings together a group of industry leaders, including CHR, to ideate the innovations in design, operations, and logistical solutions that will be required to effectively retrofit hotels for the post-coronavirus environment and beyond. CHR will help lead the initiative and facilitate cross-departmental faculty collaboration.

eCornell logo

Keynote Webinars

To achieve our goal of advancing thought leadership, the CHR, in collaboration with eCornell, regularly bring together faculty and industry experts to discuss the most pressing issues and challenges facing today’s hospitality industry. From operations to marketing to emerging technology, cruise lines to airlines to F&B, and hotel performance outlook to consumer behavior, our academic and industry experts have covered it all.

Untitled-1

COVID-19 Resource Webpage

CHR, in collaboration with the other Centers and Institutes, is maintaining the School of Hotel Administration’s COVID-19 industry resource hub. Created to share thought leadership and relevant research to help our industry friends navigate the impacts of the pandemic. The hub is updated daily with:

  • The School of Hotel Administration’s hospitality-focused COVID-19 webinar series
  • Relevant partner webinars and resources
  • Hotel performance outlooks and metrics
  • Faculty experts in the media
  • And much more