Professor Helen Chun is an Associate Professor of Services Marketing at the Cornell School of Hotel Administration. She earned her PhD in Business Administration (Marketing) from the Marshall School of Business at the University of Southern California. Professor Helen Chun’s research focuses on managing and enhancing consumer experience in the service setting with particular interests in the customer experience design, the role of emotions in consumer experience, branding, and prosocial and sustainability-related marketing issues. Her ongoing work examines technology-driven consumer insights and explores how an evolving high-tech interface disrupts the traditional marketing communications, fundamentally transforming consumer experiences throughout the consumer journey. Her research papers have been published in leading marketing and services journals, such as Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, and Service Science.
Professor Chun teaches Consumer Behavior and Marketing Management for Services. She has been honored with the Hotel School's Teacher of the Year Award multiple times (at both undergraduate and graduate levels), the Ted Teng '79 Dean's Teaching Excellence Award, and the Merrill Presidential Scholar Outstanding Educator Award at Cornell University.
Liu, Yeyi; Eisingerich, Andreas; Auh, Seigyoung; Merlo, Omar; Chun, HaeEun Helen. "Service Firm Performance Transparency: How, When, and Why Does It Pay Off?" Journal of Service Research. 18.4 (2015): 451-467
Patrick, Vanessa; Chun, HaeEun Helen; MacInnis, Deborah. "Affective Forecasting and Self-Control: When Anticipating Pride Wins over Other Emotions in a Self-Regulation Context" Journal of Consumer Psychology, Ed. C. Park. 19.3 (2009): 537–545
MacInnis, Deborah; Chun, HaeEun Helen. "Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume" Foundations and Trends in Marketing, Ed. Jehoshua Eliashberg. 1.2 (2007): 97-188
Awards and Honors
Faculty Teaching Recognition Award - Undergraduate Elective (2017) Cornell SC Johnson College of Business, School of Hotel Administration
Faculty Teaching Recognition Award - Sophomore Core (2016) Cornell University, School of Hotel Administration
Small Grant Award (2016) Cornell Institute of Social Science
Merrill Presidential Scholar Outstanding Educator Award (2015) Cornell University
The 2011 Ted Teng '79 Dean's Teaching Excellence Award (2011) Cornell University School of Hotel Administration
HADM 3470/HADM 6470 - Consumer Behavior
HADM 4970 - Distinction in Research Course I
HADM 4971 - Distinction in Research Course II
HADM 2430 - Marketing Management for Services
PhD University of Southern California, Marshall School of Business, 2009