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CHR: Which Hotel Trends Are Here to Stay? Insights for Marketers, Investors and Operators

June 10, 2021 @ 8:00 am - 9:00 am EDT

After more than a year of disruption characterized by fits and starts as restrictions on travel changed on almost a daily basis, some trends are emerging that give us guidance for what to expect for the rest of 2021 and beyond.

There’s no doubt that consumers are keen to travel and they respond to each positive announcement about destinations lifting restrictions with a spike in searches and bookings. Where there is more uncertainty is in understanding which new consumer behaviors will stick and which will snap back to the pre-pandemic norm. What will happen to booking windows, destination preferences and length of stay?

Get the latest intel and explore the implications during a two-part webinar covering the latest traveler trends extracted from Adara’s rich data set followed by a conversation with two industry experts. We’ll have Rachael Rothman, Head of Hotels Research & Data Analytics, CBRE Hotels and Carolyn Corda, CMO/CCO of Adara. Join us on June 10 at 8am PT / 11am ET for a fresh perspective on what consumers want and how the industry can capitalize on these demand shifts.

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Rachael Rothman
Head of Hotels Research & Data Analytics @CBRE Hotels

As CBRE’s Head of Hotels Research & Data Analysis, Rachael Rothman, CFA is responsible for data analysis, thought leadership, and leveraging CBRE’s proprietary Trends® database, Hotel Horizons® Forecasts, and best in class brokerage and capital markets expertise to help hotel owners, brands, and management companies maximize profits while minimizing risks. Ms. Rothman joined CBRE in March 2021 after a 20-year career as a public hotel company executive and equity analyst following the hospitality industry. Her executive experience spans work as Chief Financial Officer at Apple Hospitality REIT in 2019 and as Head of Corporate Strategy and Investor Relations at Playa Hotels & Resorts in 2018 to 2019. Prior to that, Ms. Rothman worked for 18 years as a leading equity analyst following the hospitality industry for Merrill Lynch, Morgan Stanley and Susquehanna International Group. She followed the hotel, restaurant, cruise line and gaming industries.

Carolyn Corda

Carolyn Corda is an industry leader in customer data and predictive intelligence. As the Chief Marketing Officer of ADARA, she is responsible for aligning the brand with the company’s expanding mission and growth goals. Prior to ADARA she was a Managing Director at Accenture where she led the Applied Intelligence practice for the travel sector. Before that role, Carolyn was a senior executive at Epsilon with responsibility for developing and launching new data solutions