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May 2021

CHR Faculty Presentation – Eva Steiner and Alexei Tchistyi

May 21 @ 10:00 am - 11:00 am EDT

Impact of PPP loans on the hotel industry Read more about research by Professors Eva Steiner and Alexei Tchistyi. Event is by invitation only.

PIHE: Your Restaurant’s Digital Front Door: Leveraging Digital Marketing for Success

May 25 @ 1:00 pm - 2:00 pm EDT

Event Overview The romantic view of the maître d’ who remembers the name, family, and culinary preferences of the restaurant patron who learned of the restaurant from a friend or in a lifestyle magazine is a marketing model of the past… or is it of the present as well? Today, restaurants can learn all that information and more from their customers. Restaurant internet searches inform dining decisions, reservations are made online, and patrons describe their gastronomic experiences via the likes…

CHR: Power of Intelligent Data Stitching: Personalizing the Customer Journey

May 27 @ 1:00 pm - 2:00 pm EDT

Event Overview At the start of 2020, the U.S. hospitality sector was riding high and basking in nearly 10 consecutive years of growth. That spring the world was locked down by the COVID-19 pandemic, which brought with it economic devastation for many, unprecedented change for most, and social and travel restrictions for all. It shattered growth forecasts, crippled logistics, and stymied bookings and sales. Hospitality merchants are now looking ahead in anticipation of the return of demand. There is optimism…

June 2021

CIFBM: Train-the-Trainer – Life Skills and Personal Storytelling for Personal and Professional Success

June 1

The Cornell institute of Food and Beverage Management (CIFBM) is committed to creating greater synergy and collaboration between nonprofit hospitality training organizations and leading employers. The institute, through various programming, provides support and training to nonprofit hospitality training organizations while connecting them with leading employers who share similar values and visions for their employees. Opportunities and Challenges in Community-based Hospitality Education, roundtables (stalled by the pandemic) led by the institute’s Director, Alex Susskind, foster conversation and connection between these two…

CHR: Social Listening – An Essential Tool for Responsive, Customer-centric Service

June 2 @ 1:30 pm - 2:30 pm EDT

Event Overview There are 4.2 billion people across the globe who use social media for an average of 2 hours and 25 minutes each day. That amounts to billions — perhaps even trillions — of daily likes, snaps, comments, and stories. And about half of all those conversations are consumer driven: 44.8% of global internet users used social media to search for brand information in 2020; while for girls and women ages 16 to 24, that number jumped to 56%.…

PIHE Spring Virtual Advisory Board Meeting

June 4 @ 12:00 pm - 2:00 pm EDT

This event is by invitation only.

CHR: Faculty Presentation – Vincent Slaugh

June 18 @ 11:00 am - 12:00 pm EDT

Prescriptive Analytics for Housekeeping Operations Read more about Professor Slaugh's research here. This event is by invitation only.

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