CHR: The Choice - Industry Leaders Envision the Future of F&B

Event overview

The COVID-19 shutdown upended the food and beverage (F&B) industry, leading to widespread closures amidst shrinking profit margins and staffing uncertainty. But the cracks in the foundation have been visible for a while now, with a slew of F&B industry icons and restaurateurs exposed for sexual assault and misconduct, cultural appropriation, and discriminatory concepts and cultures. The pandemic simply deepened those cracks, intensifying a focus on staffing, wage disparity, and workplace culture.

Now, as it reimagines itself in a post-COVID world, the F&B industry has to decide between returning to its old ways or making the necessary and sustainable change that has been a long time coming.

In this webinar, hosted by Cornell’s School of Hotel Administration and the Center for Hospitality Research, leaders across the F&B landscape will explore what they think the future of foodservice could, should, and will be — as well as why there’s no going back. Join the discussion to hear lessons learned during this tumultuous time along with the hopes for the future and plans for rebuilding a better and more equitable service industry.

Register here

What you’ll learn