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CHR Roundtable: Finding the Balance Between Driving Revenue and Managing Costs

July 30, 2021 @ 11:00 am - 1:30 pm EDT

The Center for Hospitality Research is hosting a virtual roundtable

Finding the Balance Between Driving Revenue and Managing Costs

Friday, July 30, from 11 a.m. – 1 p.m. ET.

The format will include three sessions, each focused on different themes. Session openers will kick off each of the three sessions with brief open-ended remarks—intended to spark conversation, not defend a position—before opening the discussion up to all participants. Roundtable Co-Chairs, CHR Director Linda Canina and CHR Board Member Kelly McGuire, will moderate the event. Invited participants represent a broad range of perspectives on the topics and include academics, GMs, investors, owners, operators, representatives from major hotel brands, revenue management professionals, and more. Very special thanks to our roundtable subcommittee members, Vivek Bhogaraju, Kelly McGuire, Dan Skodol, and Ira Vouk, for dedicating their time and sharing their expertise in the development of this topic!

This is an invitation only event.


11: 00 AM – Welcome & opening remarks
Kelly McGuire & Linda Canina

11:05 AM – Session I: People
Session opener: Mike Lukianoff

11:40 AM – Session II: Process
Session opener: Dan Skodol

12:15 PM –  5 minute break

12:20 PM – Session III: Technology
Session opener: Ira Vouk

12:55 PM – Closing remarks
Kelly McGuire & Linda Canina


Grace Azcarate, Marketing Manager, EMEA & APAC, Cendyn
Vivek Bhogaraju MMH ’06, GM, Revenue Performance Solutions, Lodging & Vacation Rental, Expedia Group
Linda Canina, Dr. Michael Dang Director, Center for Hospitality Research & Georges C. and Marian St. Laurent Professor in Applied Business Management, School of Hotel Administration, Cornell University
Alfonso Delgado MMH ’00, Managing Director, Solution Development Partners
Ian-Michael Farkas, Vice President, Local Measure
Nicki Graham, Vice President, Marketing, Cendyn
Robert Gilbert ’82, President and CEO, HSMAI
Eliot Hamlisch
, Executive Vice President, Loyalty & Revenue Optimization, Wyndham
Adam Hayashi, Vice President, Revenue Management & Analytics, AccorHotels
Alena Huberts, Director of Special Projects, Life House
Ashwin Kamlani MMH ’03
, Entrepreneur & Advisory Board Member, Pillsbury Institute for Hospitality Entrepreneurship
Robert Kline ’84, CEO and Co-founder, The Chartres Lodging Group
Klaus Kohlmayr
, Chief Evangelist & Development Officer, IDeaS Revenue Solutions
Karelle Lamouche, Chief Commercial Officer Northern Europe, AccorHotels
Michael Lukianoff, Data Science Entrepreneur
Sekhar Mallipeddi, Worldwide Technical Leader for Travel, Amazon Web Services (AWS)
Robert Mandelbaum ’81, Director of Research Information Services, CBRE | CBRE Hotels Research
Asis Martinez-Jerez, Associate Professor, School of Hotel Administration, Cornell University
Sarah McCay Tams, Director of Content, Duetto
Kelly McGuire MMH ’01, Ph.D. ’07, Managing Principal Hospitality, ZS
Mark Morrison ’96, Founder & Managing Director, Neeba Group
Andrada Paraschiv, Vice President of Hospitality, Beekeeper
Jess Petitt ’05, Vice President, Analytics, Hilton
Gordon Potter, Professor, School of Hotel Administration, Cornell University
Dave Roberts ’87, MS ’88, Lecturer, School of Hotel Administration, Cornell University
Michele Sarkisian
, Partner, Avenger Capital
Rohan Seth, VP, Revenue, Life House
Dan Skodol MMH ’04, Vice President of Data Science and Analytics, Cendyn
Vince Slaugh, Assistant Professor, School of Hotel Administration, Cornell University
Scott Taber ’85, Senior Vice President, Global Hospitality, Four Seasons Hotels and Resorts
Maxine Taylor, SVP Asset Management, CHMWarnick
Ira Vouk, Senior Director of Product Management, Duetto
Timothy Wiersma, Principal , Revenue Generation LLC


July 30, 2021
11:00 am - 1:30 pm EDT
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