Services Marketing

• HADM 4425: Introduction to the Global Leisure Cruise Industry
• HADM 4480: Brand Management
• HADM 6470: Consumer Behavior
• HADM 6480: Brand Management
• HADM 3470: Consumer Behavior
• HADM 3430: Marketing Research
• HADM 6481: Brand Management
• HADM 1410: Microeconomics for the Service Industry
• HADM 6491: Integrated Marketing Communications for the Hospitality Industry
• HADM 4470: Managing Hospitality Distribution
• HADM 2410: Marketing Principles
• HADM 7430: Marketing Management for Services
• HADM 2430: Marketing Management for Services