HADM 2430: Marketing Management for Services

Fall, Spring. 3 credits. Letter grades only.

Required.

Michael Giebelhausen (mdg234) – Fall 2017
Chekitan Dev (csd5) – Fall 2018
Kathryn LaTour (kal276) – Spring 2018
William Lynn (wml3) – Spring 2019
Hae Eun Chun (hc633) – Spring 2019

Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, case studies, in-class exercises, guest speakers, and exams.