HADM 2430: HADM 2430: Marketing Management for Services
Fall, Spring. 3 credits. Letter grades only (no audit).
Limited to Hotel Students
- Chekitan Dev (csd5) - Fall 2020
- William Lynn (wml3) - Spring 2021
- Kathryn LaTour (kal276) - Spring 2021
Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.