HADM 2430: HADM 2430: Marketing Management for Services

Fall, Spring. 3 credits. Letter grades only (no audit).

Limited to Hotel Students

Instructors

  • Chekitan Dev (csd5) - Fall 2020
  • William Lynn (wml3) - Spring 2021
  • Kathryn LaTour (kal276) - Spring 2021

Description

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.