HADM 2410: Marketing Principles

Fall, Spring. 3 credits. Letter grades only (no audit).

Limited to Non Hotel Students

Instructors

  • Yiwei Li (yl2325) - Fall 2019
  • Chekitan Dev (csd5) - Spring 2020
  • Hae Eun Chun (hc633) - Fall 2020

Description

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.