HADM 3430: Marketing Research

Spring. 3 credits. Student option grading (no audit).

Prerequisite: HADM 2430 and HADM 2010 or equivalent.

Instructors

• Sherif Nasser (szn2) - Spring 2024
• William Lynn (wml3) - Spring 2025

Description

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.