HADM 4410: Strategic Management

Fall, Spring. 3 credits. Letter grades only (no audit).

Prerequisite: one from the following groups: HADM 2220, HADM 2430, HADM 1350, HADM 1410, and HADM 1740, HADM 3350, HADM 3650.

Limited to HotelDM 4410 Pre-Req

Instructors

  • Yuan Shi (ys943) - Spring 2022
  • Madeline Kneeland (mk2479) - Spring 2022
  • Heeyon Kim (hk926) - Fall 2021
  • Bo Kyung Kim (bk398) - Fall 2022

Description

Strategic management integrates all of student’s previous courses, including marketing, finance, accounting, operations, etc., and introduces them to new strategic management concepts. The course examines the total enterprise, the industry, and the competitive environment in which it operates. The goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors. The course focuses on how firms formulate, implement, and evaluate strategies. Using a case-based approach, the course emphasizes critical thinking and decision making to maintain competitive advantage in a hypercompetitive and maturing industry.