HADM 4410: Strategic Management

Fall, Spring. 3 credits. Letter grades only (no audit).

Prerequisite: HADM 2220, HADM 2430, HADM 1350, HADM 1410, and HADM 1740, HADM 3350 , HADM 3650 . Drop deadline is two weeks after first day of class.

Limited to HotelDM 4410 Pre Req

Instructors

  • Heeyon Kim (hk926) - Fall 2020
  • Madeline Kneeland (mk2479) - Spring 2021
  • Yuan Shi (ys943) - Spring 2021

Description

Strategic management integrates all of student’s previous courses, including marketing, finance, accounting, operations, etc., and introduces them to new strategic management concepts. The course examines the total enterprise, the industry, and the competitive environment in which it operates. The goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors. The course focuses on how firms formulate, implement, and evaluate strategies. Using a case-based approach, the course emphasizes critical thinking and decision making to maintain competitive advantage in a hypercompetitive and maturing industry.