Robert Kwortnik, Jr.

Robert Kwortnik, Jr.

  • Associate Professor

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Faculty Expertise

  • Services Marketing
  • Integrated Marketing Communications
  • Leisure Cruise Industry
  • Hospitality Marketing
  • Tourism
  • Experience Design and Marketing
  • Digital and Social-Media Marketing


School of Hotel Administration


Cornell Directory Entry


Rob Kwortnik, associate professor of services marketing, joined Cornell's faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik's research focuses on consumer behavior in service contexts, with special attention to service experience management. He has published in the Journal of Marketing Research, Journal of Service Research, The International Journal of Research in Marketing, The Journal of Travel Research, Tourism Management, and the Cornell Hospitality Quarterly. He has been honored nine times as a Teacher of the Year by students at the Cornell School of Hotel Administration. Prior to his career in academics, Kwortnik held several professional positions in marketing and was a travel industry consultant. He is a recognized expert on the leisure cruise industry.

Recent Courses

  • HADM 9981 - Hospitality Graduate Research Seminar
  • HADM 4490/HADM 6490 - Integrated Marketing Communications and New Media for Hospitality
  • HADM 4425 - Introduction to the Global Leisure Cruise Industry
  • HADM 7430 - Marketing Management for Services
  • HADM 7950 - MMH Master Class

Academic Degrees

  • PhD Temple University, 2003
  • MBA California State University, Northridge, 1994
  • BA Temple University, 1987