HaeEun Helen Chun

HaeEun Helen Chun

Associate Professor

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Faculty Area

Interdisciplinary Themes

  • Behavioral Economics and Decision Research
  • Innovation, Entrepreneurship & Technology

Faculty Expertise

  • Services Marketing
  • Behavioral Research
  • Decision Making

Contact

School of Hotel Administration
607.255.3828
hc633@cornell.edu
Cornell Directory Entry

Biography

Professor Helen Chun is an Associate Professor of Services Marketing at the Cornell School of Hotel Administration. She earned her PhD in Business Administration (Marketing) from the Marshall School of Business at the University of Southern California. Professor Helen Chun’s research focuses on managing and enhancing consumer experience in the service setting with particular interests in the customer experience design, the role of emotions in consumer experience, branding, and prosocial and sustainability-related marketing issues. Her ongoing work examines technology-driven consumer insights and explores how an evolving high-tech interface disrupts the traditional marketing communications, fundamentally transforming consumer experiences throughout the consumer journey. Her research papers have been published in leading marketing and services journals, such as Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, and Service Science.

Professor Chun teaches Consumer Behavior and Marketing Management for Services. She has been honored with the Hotel School's Teacher of the Year Award multiple times (at both undergraduate and graduate levels), the Ted Teng '79 Dean's Teaching Excellence Award, and the Merrill Presidential Scholar Outstanding Educator Award at Cornell University.


Awards and Honors

  • Merrill Presidential Scholar Outstanding Educator Award (2015) Cornell University
  • Faculty Teaching Recognition Award - Undergraduate Elective (2017) Cornell SC Johnson College of Business, School of Hotel Administration
  • Faculty Teaching Recognition Award - Sophomore Core (2016) Cornell University, School of Hotel Administration
  • Small Grant Award (2016) Cornell Institute of Social Science
  • The 2011 Ted Teng '79 Dean's Teaching Excellence Award (2011) Cornell University School of Hotel Administration

Recent Courses

  • HADM 3470/HADM 6470 - Consumer Behavior
  • HADM 4970 - Latin Honors Course I
  • HADM 4971 - Latin Honors Course II
  • HADM 4990 - Undergraduate Independent Study

Academic Degrees

  • Ph D University of Southern California, Marshall School of Business, 2009
  • MS Seoul National University, 2001
  • BS Seoul National University, 1999