Chekitan S. Dev

Chekitan S. Dev


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Faculty Area

Interdisciplinary Themes

Faculty Expertise

  • Marketing
  • Branding
  • Ecommerce
  • Strategy
  • Hotels
  • Hospitality
  • Online Travel Agents (OTAs)
  • Tourism


Chekitan S. Dev is professor of marketing at Cornell University's School of Hotel Administration in the SC Johnson College of Business. Since 1986, Professor Dev has taught over 15,000 students and executives both on campus and throughout the world. He is internationally recognized for his teaching and course development and has received multiple awards for teaching excellence from undergraduate students, graduate students, and Ernst & Young.

A globally renowned thought leader with over 125 publications to his credit, Professor Dev is recognized as the leading expert on hospitality marketing and branding. He has published his work in some of the highest quality refereed journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review, and Cornell Hospitality Quarterly and is the author of Hospitality Branding (Cornell University Press). His work has been presented at the world’s best business schools including Harvard, Wharton, Chicago, Oxford, ESSEC, Indian Business School and National University of Singapore. Recent honors he has received for his research include the 2017 Service Paper of the Year (finalist) from the American Marketing Association, a 2016 Cornell Hotel School Dean’s Academic Excellence Award, and a 2016 Industry Relevance Award from the Cornell Center for Hospitality Research.

An active consultant, expert witness, keynote speaker, and workshop leader, Professor Dev has served corporate, government, education, advisory, legal, and private equity organizations in over 40 countries. These include Accor France, Bain Spain, Breeden Capital Partners, Crystal Cruise Lines, Deloitte Jordan, Disney, Dolce Canada, Expedia, ExpoGourmand Chile, Four Seasons New York, Fortress, Hilton, Holiday Inn, HOTUSA Spain, Horwath Austria, Hyatt, IBM, Jampro Jamaica, Jones Day, JP Morgan Chase, Jumeirah Dubai, Landor, Leading Hotels of the World, Lexus, Marriott, McDonald’s, MGM Resorts, NHV Japan, Oberoi India, One&Only UK, Peninsula Hong Kong, Priceline, Ritz Paris, Ritz-Carlton Bali, Rosewood, Sands China, Skadden Arps, Starwood, Tishman, Westin, Wyndham, YUM Brands, Zatisi Czech Republic, and others. In 2010 he was selected as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing" by HSMAI.

A sought after commentator on hospitality and travel trends, Professor Dev has been interviewed by the Economist, TIME, Newsweek, the Wall Street Journal, the New York Times, the Washington Post, USA Today, the Los Angeles Times, BusinessWeek, the International Herald Tribune, People, Indian Express, National Public Radio, and NBC Nightly News.

A regular contributor to his university, profession and local community, Professor Dev has served on some of the most important governance committees at Cornell including the Faculty Senate, Faculty Advisory Committee on Tenure Appointments, Committee on Academic Freedom and Professional Status of Faculty, and the Faculty Policy and Admissions Committees of the Hotel School where he has chaired several search, tenure, promotion and reappointment committees. He served the American Hotel and Lodging Association Chairman’s Marketing Task Force and Tompkins Tourism Marketing Committee, serves as a reviewer for refereed publications, advises hospitality-related startups, and has conducted pro bono workshops for non-profit groups including Finger Lakes Tourism and Entrepreneurship Boot Camp for Veterans.

Selected Publications

Awards and Honors

  • Dean's Academic Excellence Award (2016) School of Hotel Administration, Cornell University
  • CHR Industry Relevance Award (2016) Cornell University, School of Hotel Administration
  • Highly Commended Paper Award (2015) IJCM Editors - Emerald Publishing

Recent Courses

  • HADM 4480/HADM 6480 - Brand Management
  • HADM 2430 - Marketing Management for Services

Academic Degrees

  • PhD Virginia Polytechnic Institute and State University, 1988
  • Master Ecole Superieure des Sciences Economiques et Commerciale (ESSEC), 1985
  • Post-Graduate Diploma Oberoi School of Hotel Management, 1981
  • BA University of Delhi, 1979

In the news

September 28, 2018
It’s Hip to Be Cheap as Hotels Democratize Design

August 15, 2018
In the Hospitality Game, New Players With Familiar Names

March 27, 2017
Whats The Deal with These New Hotel Brands and Their Quirky Names?