HaeEun Helen Chun

HaeEun Helen Chun

HaeEun Helen Chun

Associate Professor
Services Marketing
565F Statler Hall
Phone: 607.255.3828
Email: hc633@cornell.edu
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Selected Works

Research Keywords

Consumer Experience Management, Emotions, Service Experience Design, Branding, Sustainability and Green Marketing

Professional Biography

Helen Chun is an associate professor of services marketing at the Cornell School of Hotel Administration. She earned her PhD in business administration (marketing) from the Marshall School of Business at the University of Southern California.

Professor Chun’s research focuses on managing and enhancing consumer experience in the service setting. Her broad domains of interests include service experience design, the role of emotions in consumer experience, sustainability-related services marketing issues, and branding. Her research papers have been published in leading marketing and services journals such as Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, Service Science, and other academic journals.

Professor Chun teaches Consumer Behavior, Marketing Management for Services, and Marketing Principle. She has been honored with the Hotel School’s Teacher of the Year Award (at both undergraduate and graduate levels), the Ted Teng ’79 Dean’s Teaching Excellence Award, and the Merrill Presidential Scholar Outstanding Educator Award at Cornell University.

Courses Taught

Fall 2017 Spring 2018

Academic Degrees

  • Ph D, University of Southern California, Marshall School of Business
  • MS, Seoul National University
  • BS, Seoul National University

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