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Helen HaeEun Chun

Helen HaeEun Chun

  • Associate Professor
  • Kyungbae Suh Professor of Global Marketing

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Faculty Area

Interdisciplinary Theme

Faculty Expertise

  • Services Marketing
  • Behavioral Research
  • Customer Experience Design
  • Prosocial and Sustainable Services
  • Local and Global Service Ecosystem
  • Collaborative Consumption
  • Digital Technology and Customer Insights
  • Brand Relationship Management

Contact

Cornell Peter and Stephanie Nolan School of Hotel Administration

607.255.3828

hc633@cornell.edu

Cornell Directory Entry

Website

Biography

Helen Chun is the Kyung-Bae Suh Professor of Global Marketing and an associate professor of services marketing at the Cornell Peter and Stephanie Nolan School of Hotel Administration. As a behavioral scientist, she has examined various behavioral drivers of customer experience management, service design, branding, and emerging media/digital technology. Her ongoing work explores the implications of collaborative consumption, sustainable service ecosystems, corporate social responsibility initiatives, and the promotion of prosocial and sustainable behaviors on both society and the global scale. Her research papers have been published in leading marketing and services journals, such as Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, and Service Science.

Chun teaches Consumer Behavior and Marketing Management for Services. She has been honored with the Nolan School's Teacher of the Year Award seven times, Ted Teng '79 Dean's Teaching Excellence Award, and she is a Merrill Presidential Scholar Outstanding Educator Honoree at Cornell University. She is frequently invited to educate global industry leaders on marketing and customer journey.

Previously, Chun taught at the Medill School of Journalism, Media, and Integrated Marketing Communications and the Kellogg School of Management at Northwestern University. She earned her PhD in business administration (marketing) from the Marshall School of Business at the University of Southern California.

Selected Publications

Awards and Honors

  • Faculty Teaching Award (2021) Cornell Peter and Stephanie Nolan School of Hotel Administration
  • Teacher of the Year Award (Graduate Elective) (2018) Cornell School of Hotel Administration
  • Small Grant Award (2016) Cornell Institute of Social Science
  • Merrill Presidential Scholar Outstanding Educator Award (2015) Cornell University
  • The 2011 Ted Teng '79 Dean's Teaching Excellence Award (2011) Cornell University School of Hotel Administration

Recent Courses

  • HADM 7430 - Marketing Management for Services
  • HADM 2430 - Marketing Management for Services

Academic Degrees

  • PhD Marshall School of Business, University of Southern California, 2009
  • MS Seoul National University, 2001
  • BS Seoul National University, 1999