Chekitan Dev

Chekitan Dev

Chekitan Dev

Associate Professor

Services Marketing
244 Statler Hall
Phone: 607.255.9169

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Selected Works

Research Keywords

Strategic Marketing, Brand Management, Strategic Alliances, E-commerce

Professional Biography

Chekitan S. Dev is an award-winning teacher of marketing and branding at Cornell University's School of Hotel Administration (SHA). Recognized as the leading authority on hospitality marketing and branding, Dev has published over 100 research papers in the very best journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and Cornell Hospitality Quarterly, and is the author of Hospitality Branding (Cornell University Press, 2012).

Dev has won several research awards, including a 2015 Highly Commended Paper Award from Emerald, a 2014 Best Paper Award from INFORMS, and the 2002 John Wiley & Sons award for lifetime contribution to hospitality and tourism research. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in over 40 countries on six continents as an expert witness, consultant, keynote speaker, and workshop leader.

Those clients include Accor, Atlantis Paradise Island Bahamas, Blue Sky Capital New Zealand, Breeden Capital Partners, Chandris Greece, Crystal Cruise Lines, Disney, Dolce Canada, Expedia, ExpoGourmand Chile, eHow Technologies China, Fairmont Middle East, Four Seasons Mumbai, Greenberg Traurig, Posadas Mexico, Hilton, Holiday Inn, Horwath Austria, HOTUSA Spain, Hyatt, HSMAI, IHRAI, Imperial Delhi, Intercontinental, InterHotel Paraguay, International Culinary Center New York, Jampro Jamaica, Jones Day, JP Morgan Chase, Jumeirah Dubai, Kelly Hart and Hallman, Latham and Watkins, The Leading Hotels of the World, Leela India, Lexus, LUX* Mauritius, Mandarin Singapore, Marriott, McDermott Will and Emery, Moevenpick Switzerland, Morgan Lewis Bockius, MGM Resorts, National University of Singapore, NHV Japan, One&Only UK, Orbitz, Peninsula, PlanHotels Italy, Priceline, Raffles Middle East, Ritz Paris, Rosewood, Rotana Abu Dhabi, Sarovar India, Skadden Arps, Starwood, Swissotel Middle East, Taj India, The Park India, Tishman, Travelocity, Westin, Westmont Canada, Wyndham, YUM Malaysia, Zatisi Czech Republic, and many others.

Dev was selected as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing" for 2009 by the Hospitality Sales and Marketing Association International (HSMAI). He has been interviewed on hospitality and travel trends by the Economist, TIME, Newsweek, the Wall Street Journal, the New York Times, the Washington Post, the Los Angeles Times, BusinessWeek, the International Herald Tribune, People, National Public Radio, and NBC Nightly News.

Courses Taught