Kelly A McGuire, PhD, Managing Principal, Hospitality, ZS is passionate about helping hospitality and gaming businesses infuse science into the art of hospitality with data and analytics, through strategic investments in technology, talent and business process redesign. She helps organizations turn desire into strategy and strategy into execution to ensure the organization responsibly and effectively realizes value from data, analytics and technology investments. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World” and “The Analytic Hospitality Executive”.

She recently served as senior vice president, revenue management, distribution and direct marketing for MGM Resorts International, where she oversaw strategy and execution of revenue management, distribution and direct marketing for MGM’s Las Vegas resorts.  Prior to joining MGM, Kelly served as vice president, advanced analytics at Wyndham Destination Networks where she led a team of scientists and developers that built custom analytical solutions for Wyndham’s vacation rental business, as well as the RCI exchange. Prior to that she was the executive director for hospitality and travel at SAS.  She holds a MMH and a PhD from the Cornell School of Hotel Administration.