Carolyn Corda, MPS ’89 is an industry leader in customer data and intelligence with a track record of success in unlocking the growth potential in data-focused companies serving travel and consumer brands. She’s built successful businesses by applying advanced analytics to large sets of consumer intent and transaction data, the resulting insight powers customer engagement for marketing, loyalty and experience design and delivery.
Carolyn has recently stepped into a Senior Adviser role at Adara after having served as the Chief Marketing Officer and Chief Commercial Officer for over three years. She was responsible for Adara’s positioning as the leading data provider of consumer intelligence and for expanding Adara’s data consortium through new partnerships. Prior to Adara she was a Managing Director at Accenture where she led the Applied Intelligence practice for the travel sector. Before that role, Carolyn was a senior executive at Epsilon with responsibility for developing and launching new data solutions.
She has been recognized for her thought leadership and has spoken about customer insight and big data at industry conferences—including Skift and Phocuswright. Carolyn earned a Bachelor’s degree from Yale University, an MBA from UCLA and a Master’s from Cornell’s Nolan School of Hotel Administration.