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Business Strategy During Times of Uncertainty & Constrained Resources Webinar Part 3: Digital Media Strategy: A Superhighway to Your Customers and New Opportunities
April 14, 2020 @ 12:00 pm - 1:00 pm EDTFREE
L.E.A.R.N: COVID-19 Business Readiness Webinar Series:
Business Strategy During Times of Uncertainty & Constrained Resources
With strong commitments to community partnership and public impact, the Tompkins Chamber and Cornell University are collaborating to help you answer questions, and carry on with your business throughout this epidemic.
Join host, Neil Tarallo, Sr. Lecturer for Entrepreneurship and Innovation at Cornell SC Johnson College of Business School of Hotel Administration, for a four part webinar series created to offer guidance regarding business strategy during times of uncertainty and constrained resources. During these webinars Neil, who is also a lifelong Ithaca business owner, will discuss specific strategies that will help you navigate your business through these challenging times.
*The format of each webinar will be a 30 minute presentation of information followed by a 30 minute Q&A.
Tuesday, April 14, 2020 | 12:00 – 1:00 p.m.
Part 3: Digital Media Strategy: A Superhighway to Your Customers and New Opportunities
Guest Speaker: Paula Tarallo, President, East Shore Marketing LLC
Specific strategies will include:
- How to structure messaging during times of crisis
- How to use social media to connect during distancing
- Aligning value proposition with customer groups
- Social media as a source of new opportunity
Registration not required.
Join via Zoom: https://cornell.zoom.us/j/401993469 or +1-646-876-9923
Meeting ID: 401 993 469