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PIHE: Your Restaurant's Digital Front Door: Leveraging Digital Marketing for Success
May 25, 2021 @ 1:00 pm - 2:00 pm EDT
The romantic view of the maître d’ who remembers the name, family, and culinary preferences of the restaurant patron who learned of the restaurant from a friend or in a lifestyle magazine is a marketing model of the past… or is it of the present as well? Today, restaurants can learn all that information and more from their customers. Restaurant internet searches inform dining decisions, reservations are made online, and patrons describe their gastronomic experiences via the likes of Yelp or TripAdvisor. Restaurants, however, are not taking advantage of the opportunities that this wealth of information provides. Why? Is it because the rewards are not worth the effort? Are there any structural barriers in the restaurant industry that prevent the advance of digital marketing?
The panelists in this special Keynote session will unite the views of the restaurant sector and the tech industry to envision a roadmap for restaurateurs who want to optimize their digital front door. They will share stories of success and lessons learned to inspire those in the restaurant industry who want to enlist their digital marketing capabilities to succeed in today’s fast-paced market.
This online event is brought to you by the Pillsbury Institute for Hospitality Entrepreneurship (PIHE) at Cornell’s School of Hotel Administration. To stay up to date on PIHE, you can sign up to receive our newsletter.
What You’ll Learn
Theory and practice of digital marketing for restaurants
The potential payoff from mastering the digital strategy
What restaurants can do today to be successful
Strategies to get started with digital marketing
Co-Founder and Chief Product Officer
Vice President, Menu and Marketing
Cornell School of Hotel Administration
Vice President of Brand