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CHR: Hospitality Marketing: Adjusting Your Approach and Messaging in the Face of COVID-19
July 8, 2020 @ 9:00 am - 10:00 am EDT
As economies around the world struggle to rebound from the coronavirus outbreak, some travel restrictions are slowly beginning to lift and the hospitality industry is trying to get back on its feet. But with the pandemic still spreading in some areas, the travel landscape remains significantly altered. How can the industry attract guests in this environment?
There’s no doubt that industry professionals will have to adapt their communications when speaking to a public that is both wary of travel and weary of staying home. Regional differences in both the status of the outbreak and existing travel restrictions are also having a major impact on how the hospitality industry communicates with its audience.
In this panel discussion, three hospitality marketing professionals from the U.S., Europe, and Asia will discuss their marketing efforts and how they are adjusting to the new realities in their regions. During the Q&A, ask these industry leaders your own questions directly on how best to optimize marketing and communications.
Speakers include Akina Ho, Head of Digital Transformation & Innovation, Great Eagle Holdings Limited/Langham Hospitality Group; Michelle Irwin, Director of Strategic Communications, Marriott Vacations Worldwide; and Remy Merckx, Senior Vice President Global Digital & Marketing (EMEA), Radisson Hotel Group. Moderated by Helen Chun, Associate Professor of Services Marketing, School of Hotel Administration.
What You’ll Learn
- What travel looks like in different regions of the world and what restrictions remain in place
- How global hospitality companies have tailored their marketing and communication messages to different regional realities of the COVID-19 situation
- Why messages resonate differently by region due to cultural, linguistic, and sociopolitical factors
- How hospitality marketing professionals can best optimize their short- and long-term strategies to attract guests
Organized by Translations.com, a CHR Corporate Advisory Board Member company.