HADM 3430: Marketing Research

3.0 credit hours - S/U grade only
Offered Spring

Instructors

• William Lynn (wml3) - Spring 2025
• Emily Garbinsky (eng26) - Spring 2026

Description

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.