HADM 2410: Marketing Principles

3.0 credit hours - S/U grade only
Offered Spring, Fall

Limited to Non Hotel Students

Instructors

• Gordon Erickson (gse23) - Spring 2025
• William Lynn (wml3) - Spring 2025
• Sylvia Hristakeva (sh2596) - Fall 2025

Description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.