HADM 4515: Hospitality Visioning and Concept Design

Spring. 3 credits. Letter grades only (no audit).

Prerequisite: HADM 2550 or HADM 7510. Graduate students must enroll in HADM 6515. Co-meets with HADM 6515.

Instructors

  • Lisa Chervinsky (lmc229) - Fall 2022

Description

This course is an interdisciplinary course where one can apply what they have learned in hospitality development & design, marketing, real estate and operations, to envision a hotel concept, or brand story, and fully develop it with a team to understand how this concept informs site selection, program, design, and operational procedures.