HADM 2430: Marketing Management for Services

3.0 credit hours - S/U grade only
Offered Spring, Fall

Limited to HotelDM 2430 Pre-req/Co-req

Instructors

• William Lynn (wml3) - Fall 2025
• Alexander Fulmer (agf52) - Spring 2025
• Hae Eun Chun (hc633) - Fall 2024

Description

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.