HADM 3740: Fundamentals of Database Management and Data Analysis
Spring. 3 credits. Student option grading.
Graduate students must enroll in HADM 6740. Due to capacity restraints in the Binenkorb Lab, attendance at the first class is mandatory; no-show students are dropped to make room for stand-by students; students may not drop the course after the second week of class. Co-meets with HADM 6740.
Mark McCarthy (mrm10) – Spring 2018
Mark McCarthy (mrm10) – Spring 2019
Prepares students to create and manage information in a knowledge-based organization. Students learn to design and use database tools to perform analyses and to make decisions in today’s information-rich business environment. The course provides both theoretical and practical perspectives of database design and administration, with a focus on application. To manage this balance, students first gain a foundation of database concepts from lecture and course readings, and subsequently apply these fundamentals through various projects and assignments. Topics include information and information management in organizations; fundamentals of relational database design and implementation; writing and running SQL queries; working in database design teams and as individual research analysts; database design and management using Microsoft Access; database normalization; data-driven decision making; conversion of data into information and knowledge that can be leveraged to achieve business objectives; the role of data and information management in contemporary society; and data management opportunities in the hospitality industry.