HADM 1102: Entrepreneurship and Concept Development in the Food and Beverage Industry

Summer. 3 credits. Letter grades only.

Course is not open to matriculated Hotel students.

Instructors

  • Christopher Gaulke (ccg79) - Summer 2020
  • Dominic Tarallo (dpt45) - Summer 2020
  • Christian Latimer (cgl63) - Summer 2020

Description

As a participant of this course, you will be engaged in a thoughtfully designed blend of active learning sessions, group work, and lectures that focuses on assessing your market, testing your idea, and planning the successful execution of new food and beverage industry concepts. Through presentations, research, guest speakers, and more, you will be introduced to the segments and scope of the industry, to the major players, and to the market forces and critical issues at play in this competitive field. You will discover the importance of identifying your customer and learn how to conduct market research and apply marketing principles to food and beverage concepts. With this information, you will be able to shape your idea, define your value proposition, and develop an effective business case for your concept. In addition, you’ll become acquainted with topics including food safety, standardization, and recipe development; explore menu design and planning; investigate facilities and production issues; identify basic concerns regarding supply chain and inventory management in a food and beverage setting; and familiarize yourself with purchasing and quality assurance concerns.