HADM 2430: Marketing Management for Services

Fall, Spring. 3 credits. Letter grades only.

Limited to Hotel Students

Faculty teaching this course:

Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, case studies, in-class exercises, guest speakers, and exams.