HADM 2430: Marketing Management for Services

Fall, Spring. 3 credits. Letter grades only (no audit).

Prerequisite or corequisite: HADM 1410. Enrollment limited to: NSHA students. Not open to: first-year students.

Instructors

• Hae Eun Chun (hc633) - Fall 2023
• William Lynn (wml3) - Spring 2024
• Kathryn LaTour (kal276) - Spring 2023
• Alexander Fulmer (agf52) - Spring 2024

Description

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.