HADM 2410: Marketing Principles

Fall, Spring. 3 credits. Letter grades only (no audit).

Enrollment limited to: non-NSHA students. Not open to: first-year or graduate students.

Instructors

• Gordon Erickson (gse23) - Spring 2024

Description

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.