IMG_6497 (1)

Xinhua (Frances) Wang

Area of Focus

  • Operations Management

Research Interests

  • Primary: Experimental Design and Causal Inference within Service Platforms
  • Secondary: Online Review Systems, Public Policy, Corporate Social Responsibility

Publications

  • Wang, F. X., & Anderson, C. (2023). How Firm Strategies Affect Consumer Biases in Online Reviews. Service Science, 15(3), 172-187.

Working Papers

  • Evidence of Unintended Market Consequences of Short-Term Rental Regulation.
  • Impact of Sponsorship Integration on Influencer Marketing Effectiveness.
  • Impact of Rezoning Policy on Accommodation Industry.
  • Impact of Corporate Social Responsibility Program on Platform Engagement.
  • Free, Paid or Pass: Revenue Optimization via Product Search Advertising.

Industry Experience

  • Assistant Marketing Manager, Utour, Las Vegas, NV
  • Marketing Ambassador, Caesars Entertainment, Las Vegas, NV
  • Marketing Research Intern, Richtech Robotics, Las Vegas, NV

Education

  • MS, Cornell University, Ithaca, NY
  • BS, University of Nevada, Las Vegas, NV