Biography
Jessie Jiang is a Ph.D. candidate at Cornell University’s SC Johnson College of Business. Her research focuses on operational fairness and consumer protection in digital markets. She models consumer decision-making from a behavioral perspective, examines how cognitive biases shape market outcomes, and explores interventions that can mitigate these risks. Before beginning her doctoral studies, she worked as a business analyst at Wells Fargo in Charlotte, North Carolina.
Area of Focus
- Operations, Technology, and Information Management
- Service Science
Research Interests
- Market fairness, consumer protection, behavioral OM, revenue management
Teaching Interests
- Data analytics, data visualization, choice models, AI in the classroom
Industry and Professional Experience
- Business Initiative Consultant, Wells Fargo, Charlotte, NC, 2020–2021
- Data Management Consultant, Wells Fargo, Charlotte, NC, 2020
Education
- MS, University of North Carolina at Charlotte, Charlotte, NC
- BS, Hong Kong Polytechnic University, Hong Kong, China