Biography
Hayun Jung is a Ph.D. student in Behavioral Marketing. She studies how consumers perceive information and make choices, with particular attention to advertising and decision-making. Her research combines quantitative modeling with insights from behavioral research, shaped by prior experience as a data scientist.
Education
She is pursuing a Ph.D. in Hotel Administration at Cornell University, with a concentration in Behavioral Marketing. She earned her M.S. in Business Intelligence & Data Analytics (BIDA track) from Carnegie Mellon University, her M.S. in Global Hospitality Management from Georgia State University, and her B.B.A. in Hotel Administration from Kyung Hee University.
Area of Focus
- Consumer perception and choice, behavioral marketing, decision processes
Research Interests
- Information perception, consumer decision-making, judgment and choice, behavioral modeling