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May 2021

PIHE: Your Restaurant's Digital Front Door: Leveraging Digital Marketing for Success

May 25 @ 1:00 pm - 2:00 pm EDT

Event Overview The romantic view of the maître d’ who remembers the name, family, and culinary preferences of the restaurant patron who learned of the restaurant from a friend or in a lifestyle magazine is a marketing model of the past… or is it of the present as well? Today, restaurants can learn all that information and more from their customers. Restaurant internet searches inform dining decisions, reservations are made online, and patrons describe their gastronomic experiences via the likes…

CHR: Power of Intelligent Data Stitching: Personalizing the Customer Journey

May 27 @ 1:00 pm - 2:00 pm EDT

Event Overview At the start of 2020, the U.S. hospitality sector was riding high and basking in nearly 10 consecutive years of growth. That spring the world was locked down by the COVID-19 pandemic, which brought with it economic devastation for many, unprecedented change for most, and social and travel restrictions for all. It shattered growth forecasts, crippled logistics, and stymied bookings and sales. Hospitality merchants are now looking ahead in anticipation of the return of demand. There is optimism…

June 2021

CIFBM: Train-the-Trainer - Life Skills and Personal Storytelling for Personal and Professional Success

June 1

The Cornell institute of Food and Beverage Management (CIFBM) is committed to creating greater synergy and collaboration between nonprofit hospitality training organizations and leading employers. The institute, through various programming, provides support and training to nonprofit hospitality training organizations while connecting them with leading employers who share similar values and visions for their employees. Opportunities and Challenges in Community-based Hospitality Education, roundtables (stalled by the pandemic) led by the institute’s Director, Alex Susskind, foster conversation and connection between these two…

CHR: Social Listening - An Essential Tool for Responsive, Customer-centric Service

June 2 @ 1:30 pm - 2:30 pm EDT

Event Overview There are 4.2 billion people across the globe who use social media for an average of 2 hours and 25 minutes each day. That amounts to billions — perhaps even trillions — of daily likes, snaps, comments, and stories. And about half of all those conversations are consumer driven: 44.8% of global internet users used social media to search for brand information in 2020; while for girls and women ages 16 to 24, that number jumped to 56%.…

CREF Spring Virtual Advisory Board Meeting

June 3 @ 12:00 pm - 1:30 pm EDT

This event is by invitation only.

PIHE Spring Virtual Advisory Board Meeting

June 4 @ 12:00 pm - 2:00 pm EDT

This event is by invitation only.

CHR: FreedomPay - Next Level Commerce: Retail Resilience

June 4 @ 2:00 pm - 3:00 pm EDT

CHR Advisory Board member FreedomPay Next Level Commerce: Retail Resilience Register here Featured Speakers Michael Chall Global Tech Partnerships Visa Joe Emig SVP FI and Tech Partnerships Multinational Commerce Global Payments Dale Laszig Senior Writer Green Street Greg Schmitzer President Mad Mobile Barry Stearn VP Partnerships FreedomPay Prasad Tendulkar VP of Engineering Sephora

CHR: The Choice - Industry Leaders Envision the Future of F&B

June 8 @ 1:00 pm - 2:00 pm EDT

Event overview The COVID-19 shutdown upended the food and beverage (F&B) industry, leading to widespread closures amidst shrinking profit margins and staffing uncertainty. But the cracks in the foundation have been visible for a while now, with a slew of F&B industry icons and restaurateurs exposed for sexual assault and misconduct, cultural appropriation, and discriminatory concepts and cultures. The pandemic simply deepened those cracks, intensifying a focus on staffing, wage disparity, and workplace culture. Now, as it reimagines itself in…

CHR: Which Hotel Trends Are Here to Stay? Insights for Marketers, Investors and Operators

June 10 @ 8:00 am - 9:00 am EDT

After more than a year of disruption characterized by fits and starts as restrictions on travel changed on almost a daily basis, some trends are emerging that give us guidance for what to expect for the rest of 2021 and beyond. There’s no doubt that consumers are keen to travel and they respond to each positive announcement about destinations lifting restrictions with a spike in searches and bookings. Where there is more uncertainty is in understanding which new consumer behaviors…

CHR: Sustainability in the Hospitality Industry - Challenges and Opportunities

June 10 @ 12:00 pm - 1:00 pm EDT
Online, online event

Event overview Sustainability has long been a key topic in the hospitality industry, with issues like elimination of food waste and single-use plastics, energy and water management, responsible tourism, and conservation important causes to be championed. Yet less-tangible issues like indirect emissions exist further down the value chain and can make a company’s overall impact on the environment and society much harder to quantify. Without knowing a company’s true impact, it’s a challenge to measure progress, but technology for managing…

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