HADM 4425: Introduction to the Global Leisure Cruise Industry

Spring (Weeks 1-7). 2 credits. Letter grades only.


Limited to Hotel, BUPRF & HotelPRF Students

Faculty teaching this course:

This course immerses students in the global leisure cruise industry. The course features industry executives who introduce students to cruise economics, ship design, operations, marketing, and human resources. Students will participate in exercises that examine current challenges across cruise operations, culminating in an onboard experience, team project, and presentation to senior management at the headquarters of a leading cruise company: Royal Caribbean Cruises, Ltd.