HADM 4425: Introduction to the Global Leisure Cruise Industry

1.5 credit hours - S/U grade only

Limited to ALL UG Programs

Instructors

• Robert Kwortnik (rjk34) - Fall 2025

Description

This course introduces students to the global leisure cruise industry—the economics, markets, and organizations that comprise the fastest-growing sector of the hospitality industry. Topics feature a conceptual grounding in cruise service management, including finance, strategic planning, demand and revenue management, marketing, distribution, hotel operations, marine operations, and human resource management, coupled with real-world application provided by executives from a leading company in the industry: Royal Caribbean Group. Students conduct integrative analyses that examine opportunities and challenges across the cruise industry.