The COVID-19 pandemic has dramatically impacted the global economy, and one of the hardest-hit sectors is the travel industry. Nearly every aspect of the industry – from supply/demand dynamics to pricing and key markets – has been affected. While the past six months have been challenging, there is still much uncertainty about what might come next. How and when the lodging industry will recover remains very much unknown, but there are already some promising signs that things are bouncing back.
In this session, five lodging industry veterans will share their experiences thus far and take a close look at the road ahead, offering insights into the recoveries already underway in some sectors as well as strategies for how other sectors can successfully weather this unprecedented storm.
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WHAT YOU’LL LEARN