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So far SHA Communications has created 110 blog entries.

March 3, 2016

John Meadow ’02: Success through balance

The Dean’s Distinguished Lecture Series (DDLS) brings prominent industry professionals to speak at SHA most Fridays during the fall semester. For 2015, students worked in groups each week to research, meet, and profile featured speakers, and then guest-blog here about the experience.

This week’s student authors are

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March 1, 2016

John Ceriale: The power of hard work and tireless self-improvement

The Dean’s Distinguished Lecture Series (DDLS) brings prominent industry professionals to speak at SHA most Fridays during the fall semester. For 2015, students worked in pairs each week to research, meet, and profile featured speakers, and then guest-blog here about the experience.

This week’s

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February 27, 2016

For women, by women: A look inside Virgin Hotels

By Ethan Gabany ’17

When launching Virgin Hotels, Richard Branson promised that his new hotel brand would shake up the industry, while also providing a new design and offerings that would attract female business travelers. And who knows how to design and develop

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December 16, 2015

SHA students mentored by Ken Fearn, noted entrepreneur and civic leader

By Sandi Mulconry

“Be preposterous.”

Kenneth Fearn received that advice from his mentor, commercial real estate icon John Cushman, and took it to heart, founding Integrated Capital, a hotel-focused, private real estate advisory and investment firm, in 2004.

Now, as a participant in the

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November 13, 2015

Marketing breaks down the fourth wall: smashing the barriers between people and brands

By creating unforgettable experiences that turn consumers into brand devotees, George P. Johnson CEO Chris Meyer ’87 is reinventing marketing.

By Georgy Cohen

“Traditional marketing tactics,” says 1987 SHA grad Chris Meyer, “are about creating awareness.”

But for Chris, awareness is not enough.

So he spends his days thinking

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September 18, 2015

Entrepreneurs in Residence: mentoring students with entrepreneurial dreams

By Sandi Mulconry

At cafes where the drinks are delicious but culture is king, Nick Bayer, A&S ’00, founder and chief executive officer of Saxbys Coffee, seeks to “make life better” for his 20,000 daily guests.

Saxbys is not your typical coffee shop—it’s

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August 7, 2015

Sherri Kimes uses Menschel Fellowship to enhance global education at Cornell

By Sherrie Negrea

Picture a group of students at Cornell working in real time with students in Cambodia on a classroom assignment to develop a national tourism strategy. Or discussing agriculture with undergraduates in Africa or practicing Italian with students in Rome.

Using teleconferencing and mobile technology,

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August 4, 2015

Liz Ngonzi advocates for South African youth

By Sherrie Negrea

Liz Ngonzi, MMH ’98 was running her own fundraising business in New York when she learned that a nonprofit in South Africa was looking for someone to

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March 19, 2015

HEC behind the scenes: MMH Team

By Jenna Greco ’18 and Claire Hourticq ’17

This week’s blog post highlights the Master of Management in Hospitality (MMH) program offered by the School of Hotel Administration (SHA), and explains how graduate students are involved with Hotel Ezra Cornell (HEC).

Julie Surago, MMH ’15 and Jerome Noel, MMH ’15 lead the MMH committee this year, and have been involved in HEC since August. Julie shares with us her excitement about participating in the weekend-long conference: “I feel so privileged to be here at Cornell. This past year in the MMH program and here in Ithaca has truly been life-changing for me. I am so grateful for the opportunity to share a piece of the MMH experience with this year’s HEC guests.”

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March 12, 2015

HEC behind the scenes: an inside look at the Sales Team

By Jenna Greco ’18 and Claire Hourticq ’17

This week’s blog post highlights the Sales Team and the vital role they play in Hotel Ezra Cornell (HEC). The Sales Team is responsible for reaching out to potential guests and selecting the right guest mix for the conference, as well as for assisting guests with the booking process.

The first phase of the process starts in the early fall with the Sales Team creating a list of prospective guests to contact later during the outreach phase. During the outreach phase, the Sales Team discusses the guest profiles, taking into consideration factors such as the theme, panels, and expected dynamics of the conference. The outreach phase involves email distributions, focused outreaches, and multiple phone blitzes. Since the conference represents a significant financial and time commitment for guests, the Sales Team works diligently to communicate the value in the conference and the program.

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