By Jenna Greco ’18 and Claire Hourticq ’17
This week’s blog post highlights the Sales Team and the vital role they play in Hotel Ezra Cornell (HEC). The Sales Team is responsible for reaching out to potential guests and selecting the right guest mix for the conference, as well as for assisting guests with the booking process.
The first phase of the process starts in the early fall with the Sales Team creating a list of prospective guests to contact later during the outreach phase. During the outreach phase, the Sales Team discusses the guest profiles, taking into consideration factors such as the theme, panels, and expected dynamics of the conference. The outreach phase involves email distributions, focused outreaches, and multiple phone blitzes. Since the conference represents a significant financial and time commitment for guests, the Sales Team works diligently to communicate the value in the conference and the program.