Raanee White ’15 at SHA
The website is undergoing much more than cosmetic changes—it is being fully reimagined. Its contents will be streamlined, fully updated, and standardized, making navigation more intuitive and searching easier. Guided by our new branding specifications, it will be visually engaging, informative, and beautiful. It will provide a wonderful web destination where we can share compelling stories on a regular basis in the form of video profiles, blog posts, spotlights, and more.
Rebranding involves much more than the website. It touches every kind of event collateral—banner stands, programs, nametags, pens, tee shirts—you name it! It includes every kind of template and signage, from presentations and emails to business cards and the brand expression on the Statler Hotel vans. In other words, it includes everything that carries the SHA name.