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Maximizing your Beverage Program Profits through Innovation and Creativity
| School of Hotel Administration | (July 1 - 3, 2019) | Course Cost US$2895.00 |
Course Focus
Participants will do a deep dive into optimizing profit while maintaining operational goals. They will understand the different beverage segments and how each one can impact the bottom line. Product evaluations will be conducted throughout the course to not only examine trends but also to develop training programs for staff. The course material will be on the selection, costing, asset management, and sale of the beverages appropriate for the individual markets.
Key Benefits
Increasing knowledge of product and sales tools to amplify the contribution margin and revenue created by the responsible sale of beverages. Gaining insight into today’s beverage trends along with current financial and product data to make informed business decisions in order to increase beverage-generated revenues.
Topics Include
- Trends within the beverage industry: domestic and international beverage trends. The worldwide industry will be put into context based on international and domestic sales data.
- Revenue generation through beverage list development: Developing, layout, and menu styles.
- Profit optimization through informed beverage procurement and costing
- Devising a beverage asset management plan and limit operational liability
- Developing educational training and selling techniques for staff
Faculty
- Cheryl Stanley, Lecturer, School of Hotel Administration
- Douglass Miller, Lecturer, School of Hotel Administration
Level 
*Participants who have attended “Beverage Management” in past years should not attend this course due to significant overlap of course material.