Advanced Hospitality Marketing and Brand Innovation Certification - NEW!
To maintain a competitive edge, marketers must always be prepared to innovate, drive change, and be unwilling to settle for the status quo. Understanding the role of brand, both for one's own property and in the context of the competitive landscape, is also critical to achieving success. Through this Certification, stakeholders who are either responsible for marketing activities or want to better align their division with the role and priorities of the marketing team will establish a toolkit for becoming innovators and learn techniques for positively affecting change. In addition, they will dive into the intricacies of both branding and digital marketing techniques that are shaping the future of the industry. Requires the completion of 4 classroom courses.