Adding Value with Special Events

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Course Focus

In this course, you will discover how catering and special events are different from other food and beverage businesses and examine recommended strategies for effectively communicating with your clients.

Next, you will explore the economics of catering and special events and develop strategies for pricing these events. You will continue with an overview of the complex array of partners you will need to work with and explore how those partners will help you create a successful event.

Finally, you will develop best practices for creating a plan (menu, etc.) for your event.

Who Should Take this Course?

This course is appropriate for caterers, restaurateurs, event space managers, property managers, and corporate event managers.

Topics Include

  • Exploring how special events production differs from other kinds of food and beverage operations
  • Examining important considerations for creating a profitable special events venture
  • Exploring the array of partnerships needed to plan and execute a successful event
  • Examining best practices for executing a successful special event


Course Cost US$769
Hours to Complete Course: 10.0
CEUS earned 1.0
This course is part of one or more online certificates:

Please choose from the following course start dates:
Course Start Dates Add course to cart button
July 15, 2020 Add to Cart
September 9, 2020 Add to Cart
November 4, 2020 Add to Cart
December 30, 2020 Add to Cart
February 24, 2021 Add to Cart
April 21, 2021 Add to Cart
June 16, 2021 Add to Cart
August 11, 2021 Add to Cart
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December 1, 2021 Add to Cart