Brand Purpose

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Course Focus

In this course, you will evaluate your brand and define actions you can take to enhance your brand’s performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand.

You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.

Who Should Take This Course

This course is appropriate for marketers, brand managers, communications professionals, business leaders and executives, PR professionals, and entrepreneurs.

Key Benefits

Participants who complete this course will be able to...

  • Develop a plan to maximize your brand’s volume, price, satisfaction, and repurchase premiums
  • Analyze market trends to identify the most significant challenges and opportunities for your brand
  • Assess your brand readiness to address market challenges and opportunities
  • Define the building blocks of brand purpose: vision, mission, and values


Course Cost US$769
Hours to Complete Course: 10.0
CEUS earned 1.0
This course is part of one or more online certificates:

Please choose from the following course start dates:
Course Start Dates Add course to cart button
October 21, 2020 Add to Cart
November 4, 2020 Add to Cart
December 16, 2020 Add to Cart
January 27, 2021 Add to Cart
March 10, 2021 Add to Cart
April 21, 2021 Add to Cart
June 2, 2021 Add to Cart
July 14, 2021 Add to Cart
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November 17, 2021 Add to Cart
December 29, 2021 Add to Cart