The Center for Hospitality Research was created in 1992 for the purpose of expanding both the quality and volume of research supporting the hospitality industry and its related service industries.
"The Center for Hospitality Research’s goal is to produce and disseminate high-impact applied research relevant to today and tomorrow’s hospitality industry. To achieve this, the CHR brings together researchers, students, and executives to jointly explore critical issues that face the modern hospitality industry. Thanks to the generous support of our sponsors, we can then bring the results of the leading research to the entire hospitality industry at no charge..." Read more
Panelists discuss the strategies of hospitality industry innovators and disruptors, lessons to be learned from these forerunners' successes and failures, key drivers of innovation and disruption in travel, and predictions for the future.
Hotels in gateway and non-gateway cities continue to post positive performance, but hotels in non-gateway cities are experiencing greater gains, according to research from Professor Crocker H. Liu and coauthors.
Businesses delivering products and services that help people feel connected to the world and that promote a sense of groundedness may have an advantage over competitors.
Endowment Giving Opportunities
You or your firm can help us develop and share information to boost the industry’s performance and expand student knowledge.
Our corporate members support our researchers and provide advice on our research agenda.
Reports and publications presenting key findings from our research studies.
March 2, 2022
HSMAI’s Top 25 Extraordinary Minds of 2021: Kelly McGuire, Principal, Travel & Hospitality, ZS
Kelly McGuire, MMH ’01, PhD ’07, Managing Principal Hospitality, ZS
Welcome New CHR Board Member!
Ashli Johnson brings nearly 20 years of leadership, consulting, and academic experience with top hospitality brands to her new role.
November 23, 2021
CDO Magazine Announces Its 2021 List of Top Data Executives from the Leisure and Travel Industry
Featuring Jess Petitt ’05, Senior Vice President, Commercial Strategy, Insights & Analytics, Hilton