IDeaS Extends Multi-Year Scholarship for Professional Development Opportunities

Contact: Nancy Knowles, 607.255.8702, nsk2@cornell.edu

FOR IMMEDIATE RELEASE:

IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, and the Cornell School of Hotel Administration today announced the IDeaS Cornell Revenue Management Scholarship Program. This first of its kind scholarship program offers hospitality professionals’ access to a certification and a professional development opportunity in revenue management.

“IDeaS is proud to partner with Cornell, one of our longstanding academic partners, to help educate and inspire revenue management professionals,” said Linda Hatfield, vice president of marketing and product management, IDeaS. “Not only does added certification bring value to revenue managers’ individual professional development, but ultimately, it will increase the overall knowledge base and move the industry forward.”

IDeaS will award six scholarships in a calendar year, providing scholarship recipients paid registration to the five eCornell courses leading to an eCornell Hotel Revenue Management Certificate. The five-course certificate series in hotel revenue management, developed by renowned revenue management expert Dr. Sheryl Kimes of Cornell’s School of Hotel Administration, provides a holistic view of the application of hotel revenue management concepts and practices to the hospitality industry.

”Revenue management is a key factor for hotels especially during a down economy. It is important to understand how to maximize revenue in all aspects of the property, “ comments Sherri Kimes, Singapore Tourism Board Distinguished Professor of Asian Hospitality Management at Cornell University’s School of Hotel Administration. “I am very excited about this scholarship offered through IDeaS. This is the first and only for online courses on revenue management and gives hotel managers an opportunity to expand their knowledge of revenue management.”

“The IDeaS Cornell Revenue Management Scholarship Program underscores the commitment and passion that IDeaS and Cornell School of Hotel Administration share for Revenue Management”, says Vivek Bhogaraju, MMH ’06, Strategic Alliances & Business Development Manager at IDeaS. “In the Cornell School of Hotel Administration we have found the ideal partner to provide the global reach, support and visibility this scholarship program truly deserves.”

For more information about the IDeaS Cornell Revenue Management Scholarship Program and to download the application, please visit www.hotelschool.cornell.edu/execed/ideas.